A wealthy man, does not only have money in the bank, or in property etc. He also carries his money mentally. He thinks of himself as rich. Wealth has become part of his identity – his sense of self. If he loses his money he feels like less of a man. He has made money important to his mental balance.
The Lord IS. Life IS. Consciousness IS. It isn't this or that. When we try to become anything but being, we are busy carving our own domain – our own reality and tower. Regardless of our level of success, it is a bleak and tiny castle in the halls of the Universe. This occupation of enhancing the Ego is, in mythological language, our disobedience of the laws of Paradise. It is idolatry and the foundation of Sin. Because of it, we are expelled from the presence of the Lord.
“...and whoever loses his life for my sake will find it.” (Matthew 10:39)